•To call attention to the enormity of the unrelenting national tragedy repeated year after year on America’s roadways.
•To transform grim and impersonal statistics into personal accounts of life and love and loss.
•To honor the sanctity of those lives and to put meaning into senselessness of their deaths.
•To inspire and empower positive changes throughout the American driving culture by promoting risk-prevention education for every driver.
•To bring together a support group forum to comfort, share, and aid the healing process of individuals who have lost loved ones.